Zurich aims for top spot

Zurich aims to become the top intermediated personal lines insurer in the UK. It has earmarked 500 b...

Zurich aims to become the top intermediated personal lines insurer in the UK. It has earmarked 500 brokers, in platinum, gold and silver categories, to receive varying levels of support, including help with training and marketing. In return for its investment, Zurich expects to be the brokers' first choice for motor or home insurance.

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