What is Paddick doing?

The broker market has always suffered at the hands of the public's lack of understanding about insur...

The broker market has always suffered at the hands of the public's
lack of understanding about insurance and the way it is sold. It is for
this reason that the Brokerline campaign was launched four years ago.


Despite the creative work being done by Independent Insurance's successful
ad agency, the adverts were poor, there was not enough money to fund the
campaign and it flopped. Then there was NIG Skandia's poster campaign to
promote independent intermediaries. The insurer's intentions were good,
b

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: