Zurich Financial Services goes live.
The general insurance arm of Zurich Financial Services has gone live with a new advertising campaign...
The general insurance arm of Zurich Financial Services has gone livewith a new advertising campaign in the UK. Starting off with posters
(above), the campaign will involve other media later in the year. Jane
Reed-Thomas, corporate communications director for general insurance
business at Zurich, said: "Recent results demonstrate we are meeting the
needs of our customers in our different markets and we feel it is
important to build on this process with a long-term brand development.
This campaign
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