A lesson on how to create the perfect press release.

Q: We are a small broker looking to raise our profile in the local newspaper. Are press releases the...

Q: We are a small broker looking to raise our profile in the local
newspaper. Are press releases the best way to achieve this and how should
we write them?


A: Press releases will raise your profile for little more than the price
of a stamp. By following a few essential guidelines you can achieve a high
level of acceptance for material that you submit to the local press.


Your release should not exceed 250 words. Always make your sentences short
and easy to read. Produce them in double line spacing

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