Assessing the usefulness of radio promotion.
Q: The local radio station is promoting radio advertising and is offering discounted rates to local ...
Q: The local radio station is promoting radio advertising and isoffering discounted rates to local businessmen. How can we evaluate this
opportunity?
A: Radio advertising will be worthwhile, provided your product or service
matches with the needs of the listeners and communicates your message
effectively.
Ask whether you want the radio advertising to achieve name awareness or to
sell a product. Select the key product benefit and ask yourself why the
consumer should contact you to arrange it.
Decide
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