Bright ideas.

Although hard to value, intangible assets such as reputation can be vital to a company's success. David Fanning investigates insurers' changing attitudes to the protection of intellectual property.

Trade marks, patents, brands, copyright, designs, research outcomes,
know-how, confidential information and intangibles like reputation are
extremely valuable. For most multinational and major companies, and for
many smaller businesses, the right to do something, or to prevent others
from doing something, is the key to their success and the foundation for
their continuing profitability.


Hundreds, perhaps thousands, of UK businesses are at risk because they
have not yet identified the tremendous