Revving up the cover.

Motor assistance is an important feature of the claims process, in fact so great is its attraction for customers, that insurers might start to market cover on the back of the assistance service. Andrew Newman explains.

It may not be long before industry players are using the advertising
slogan "Goodbye to hassle with motor insurance" with accuracy. Motor
assistance services were once thought to be the most likely area where
insurance could cast off its poor reputation. Steer the product towards
something consumers could more readily understand, such as motor breakdown
and other assistance, and bolt the insurance on to that, rather than the
other way around. So ran the argument, but the insurance industry has
neve