Hot water for cold callers

Q. We conduct business-to-business marketing calls. How can we make sure we don't fall foul of the most recent and imminent legislation?

The Privacy and Electronic Communications Regulations 2003 govern direct marketing by telephone, fax and email. Telephone calls include person-to-person calls and those made by automated calling systems.

Section 11 of the Data Protection Act 1998 defines direct marketing as "the communication (by whatever means) of any marketing materials that is directed to particular individuals."

The Information Commissioner's Office interprets such direct marketing as the promotion of an organisation's aims

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Polaris at 30 – Jackie Childs

In the concluding instalment of Polaris at 30, senior business analyst at the insurance industry-owned organisation Jackie Childs rounds up the progress on digital trading moving from monthly personal lines updates sent out on floppy discs to the new era of risk and rating dexterity that can only be supported electronically.

Polaris at 30 – Phil Bayles

In the final day of the Polaris at 30 Q&A series Ardonagh’s Phil Bayles assesses the development of digital trading from slow, cumbersome and inflexible systems to becoming mainstream.

Polaris at 30 – Derek Cowie

Derek Cowie started working at General Accident (now Aviva) in 1992. Polaris was founded in 1994 launching digital trading platform imarket in 2004.

Polaris at 30 – Theo Duchen

Acturis Group co-CEO Theo Duchen delivers the third Q&A of the Polaris at 30 series and details the collective goal that would put “the UK light years ahead of any other market”.

Polaris at 30 – Stuart Reid

In the second Q&A instalment of the Polaris at 30 series, chair of Partners& Stuart Reid shares memories of the industry moving from paper rating guides to digital trading and his view on the “plainly daft” frustration in e-trading today.

Polaris at 30 – Ray Vincent

As insurance industry owned Polaris celebrates its 30th birthday, Insurance Age asks experts for their recollections on the dawn of digital trading and what is coming next.

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