The carrot and the stick
Many brokers feel that they are faced with a carrot-and-stick scenario when it comes to communicatin...
Many brokers feel that they are faced with a carrot-and-stick scenario when it comes to communicating effectively with customers.
On the one hand is the carrot - the clear commercial advantage that well-managed customer communication offers - while on the other is the stick, which is the Financial Services Authority's demand for brokers to prove that it is treating its customers fairly by communicating with them regularly before, during and after the point of sale.
Yet, in this difficult
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