Marketing matters
I read the Broker Management Forum article on marketing in the July edition of Professional Broking ...
I read the Broker Management Forum article on marketing in the July edition of Professional Broking with some interest. As a marketing practitioner, I understand what you are attempting to do in these types of articles but there are several distinctions that need clarifying. Your survey asked 'what is the most effective form of marketing used?' However, it failed to clarify the fundamental difference between marketing and advertising. Marketing is strategic and involves theories such as one-to
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