A level playing field
Derek Plummer, commercial director at MMA, explains why price comparison sites should be embraced.
The general insurance market has many commendable qualities but its tendency to whinge when the status quo is disturbed is not one of them. Remember the mass shroud waving around the emergence of the Direct Line red telephone? Yet fast forward to the present and telephone buying is a way of life.
The advent of price comparison websites also rocked distribution models. The market whinged again, even though the development was entirely predictable.
Price comparison sites have created a new way of
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