Google: Brokers are an important part of the value chain

David Black

We talk with David Black, MD financial services at Google UK, about how the tech giant sees insurance evolving, disruption, and the place for brokers in a tech-led world.

Tech disruption is a topic on everyone’s lips. It feels like a tech-enabled product or InsurTech is being launched every day, with the pace of change only increasing.

Google is one big name that has taken a keen interest in the potential for technological innovation in the insurance industry.

When Google-owner Alphabet invested a nine-figure sum in software house Applied Systems in October 2018, concerns were raised about the place of brokers in the tech giant’s visions for the industry.

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