Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Aviva to focus on commercial lines growth
Phil Bayles and Rob Townened discuss the provider's UK results, new CEO Maurice Tulloch, and future plans for brokers.
FCA fines The Carphone Warehouse £29m for mis-selling insurance
Huge penalty levied by the watchdog after a whistleblower sounded the alarm and the FCA launched an investigation which found firm failed to train staff to give suitable advice.
David Ross attends court as Gallagher v Ardonagh trial commences
Court hears lawyers from both sides outline their arguments on first day of the 12-day long trial.
Expletive-laden broker spat court documents exposed
Gallagher vs Ardonagh: Skeleton argument alleges Simon Matson called former employee a “complicated fat arab” but Gallagher described the defence claims as a “blatant…attempt to distract”.
Broker Summit 2019: Motor insurance "will be blown away" by autonomous vehicles
Digital Partners CEO Andrew Rear tells brokers that the personal lines market will "substantially shrink" in the near future.
Profit soars at Admiral in 2018
But the provider's UK household segment reports loss after weather impact.
Hiscox and Lloyd's among new Insurtech UK members
The InsurTech body, which launched in November, has added a number of associate members and partners.
Aon considers bid for Willis - report
Reports suggest the two brokers have held preliminary talks about a potential deal.
GWP and operating profit fall at Direct Line in 2018
Broker business NIG's GWP was flat, while the number of in-force policies grew.
Industry urged to tackle dual pricing
Citizens Advice calls for dual pricing discussion to “begin from the assumption that pricing differences are unfair” at Parliamentary meeting of regulators and trade bodies.
HSB unveils construction products on Acturis
Provider claims first to go live on the Acturis e-trading platform with stand-alone construction products available to brokers.
Market welcomes Tulloch to Aviva CEO role
Brokers say internal hire is positive for Aviva's future and reflects how the insurer views the general insurance sector.
News analysis: Brokers branch out into Europe as Brexit countdown continues
As the uncertainty over Theresa May’s withdrawal agreement drags on, many brokers have made moves to try to offset any changes to rules governing trade with European Union countries
Maurice Tulloch wins race to be Aviva CEO
He replaces Mark Wilson, who went on gardening leave in October last year.
Acturis reveals new minority shareholder
New backer replaces former investor Summit Partners and follows Insurance Age revealing last month that the software house was seeking fresh investment.
Erskine Murray awarded Chartered status
Broker says it is committed to professionalism after "rigorous" process.
Profit and GWP up at Hastings in 2018
CFO Richard Hoskins hails "solid results" despite competitive market and says broker will continue to invest in data and digital engagement.
Egan not happy with RSA UK results and pledges renewed broker focus
New CEO Scott Egan addresses criticism that RSA is tough to trade with and commits to making it easier for regional brokers to work with the insurer as the provider reports an underwriting loss of £106m in 2018.
RSA reports "disappointing" 2018
The Group lamented "poor results" in its commercial lines division as the company reported further underwriting losses in its UK business.