Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
FCA warns of broker clone
Regulator says scammers are giving out the details of Car Insurance 4 u to convince people they work for a genuine firm.
Ex-Lloyd's CEO Richard Ward joins Ardonagh
Ward takes on newly created role of executive chairman of specialty & international and MGA at the firm.
Das v Asplin: Defence states its case in ongoing trial
Ex-CEO Asplin has pleaded not guilty to charges including conspiracy and fraud.
The Blog Spot: World Cup predictions
Lloyd's tips France but Ida Axling dreams of a different outcome.
InsurTech Futures: Lloyd's launches innovation sandbox
Market opens its doors to the global tech start-up and entrepreneur community for the first time in 330 years.
XL Catlin adds cyber to its casualty offering
New cover aimed at mid-sized and large companies and has a limit of £5m.
Ardonagh-owners Highbridge and MDP buy healthcare broker from Axa
Insurer says its UK strategy is that whole of market intermediaries are best placed within businesses focused on distribution.
Newbie news: Logic Insurance Services
Play by your own rules: Sales director Craig Dinnewell tells Insurance Age why setting up Logic Insurance Services helped him realise his full potential
In Person: Covéa personal lines director Carol Geldard
Geldard on why the broker market resembles a family, acquisitions and gender diversity in the insurance sector.
Experts say GRP's pipeline could be hit by Aviva split
Sources say rival consolidators will use the situation to their advantage when competing for acquisition targets but GRP insists pipeline is strong.
News analysis: Alpha collapse reignites unrated debate
As another unrated insurer fails the market debates if there is still a place for unrated providers
Amazon seeking to deliver "better insurance experience" for customers
Plus Insurance Age asks Alexa about Amazon's UK insurance plans - hear the recordings.
Amazon leads $12m investment round into online general insurer
Move marks the tech giant's first step into the insurance sector in India.
Meet the Techies: Spixii’s Renaud Million
The CEO explains how Spixii is using chatbots to develop the insurance sector.
AIG warns of rise in data breaches as GDPR comes into force
Provider says new rules can become “another tool for negotiation by extortionists”.
Uber gives drivers free insurance as it expands partnership with Axa
Firms to build digital platform to offer covers tailored to drivers and couriers.
Amazon “working with” UK brokers and insurers
Source reveals tech giant is in process of building a panel of brokers but Amazon remains silent as research shows a third of people would buy insurance from tech firms.
Video: A broking minute with Tom Bartleet of Erskine Murray Insurance Brokers
The CEO on dogs, cats, chickens and Jamiroquai.
Ghost brokered policies up by 14% in the last year, says Smartdriverclub
Telematics provider uses data analytics to filter out ghost brokers.
InsurTech Futures: Hiscox first insurer to sign up to ex-Aviva boss Fraser Edmond’s data sharing platform
Broker Insights' CEO says 30 brokers have expressed interest in the platform which goes live in June.
Unrated Danish insurer Gefion in €2m cash injection deal with shareholders
UK experts say cash injection is in response to growth as provider notes move was made to increase its solvency limits.