Power hour: A better customer journey
As more SME business is traded electronically, how can brokers and insurers make what could be a complex purchase into a simple and easy to understand process for customers?
If we look at some of the more general issues around SME and e-trading, what are the key things that are affecting you at the moment?
▶ Jason: E-trading has become strategically a very important part of our business. We now have approximately 76% of the quotes that come to Allianz actually come to us through our online platforms. That’s quite a change from where we saw the market two years ago, and obviously we’re very interested in understanding how e-trading is having this effect.
▶ Alex: I
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