Budget marketing: Marketing on a shoestring
Raising your company profile and engaging people within the business doesn't have to cost the earth. Anne Hudson provides tips on how to get the most from your marketing without blowing the budget
When thinking of marketing, many brokers look at advertising or sponsorship. While both have their place, there are other ways to reach your selected prospects at lower cost.
Before starting to create any marketing material gather lots of information.
It is essential you know your market and it is easier to expand into an area where you already have some clients. Identify the peaks and troughs in their trade activity to get a feel of timing for any marketing campaign - if they are overwhelmed
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