Power hour: what SMEs want
The SME space is much fought over, but what is it that this disparate group of businesses want from insurers and brokers, and what do brokers need from insurers in order to deliver now and in the future? Caitlin Morrison finds out
Is it useful to class such a disparate group of businesses under the banner of SME?
▶ Kevan: I think it causes a lot of problems because, if the SME definition hits 99% of business, that’s hardly a segmentation and that ranges from the majority of those being sole traders to some quite sizeable businesses that have very, very different needs.
▶ James : I think there’s certainly a differential in behaviour between a micro or small business compared to a medium one. There’s a differential in terms
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