Professionalism: Digital as your shop window
Craig Freeman, director of digital services at brandformula has revealed that he has seen a “huge sea change” in the way brokers engage with social media although he is yet to experience chartered brokers using it to promote their status.
Mr Freeman, told Insurance Age: "In the last 18 months we have had a broker get in touch every other week asking us to come in and talk about digital which is a huge sea change from just over three years ago."
According to Mr Freeman, an expert at the specialist B2B branding agency which has a particular strength in financial services marketing, in the past brokers were worried about finding out what was being said about their companies on social media because the bosses may not be pleased.
"It
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk