Brokers appetite for AI growing but split on automated vs in person underwriting
More than four out of five brokers said they would be interested or very interested in enhancing their operations with digital or automated processes, an increase of 15% since 2022, according to research by Aviva.
In Aviva’s 2025 Broker Barometer survey, brokers said they wanted to use the new technology to improve customer experience and to capitalise on growth ambitions.
Of those brokers that expressed an interest, ‘improving customer service’ and ‘gaining a competitive advantage’ were the most popular reasons given (52%), followed by ‘increasing new business’ (40%).
By collaborating with our brokers to integrate technology, we can continue to deliver a better, faster service to our customers. For example
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Aviva Health boss Steve Bridger takes claims role as Waseem Malik exits
Aviva has appointed Steve Bridger as chief claims officer for UK and Ireland general insurance, replacing Waseem Malik, who has left the business.
Biba 2025 Countdown: Beazley’s Sam Franks
Sam Franks, country manager and head of partner engagement for the UK & Ireland at Beazley, promises plenty of pink and underwriters on its stand; offers advice about how brokers can differentiate themselves from their peers in the market; and looks forward to being energised and reconnected after the event.
SRG to add credit and political risk team from Tysers
Specialist Risk Group has signed up for Tysers’ credit and political risk (re)insurance team to join the business.
The generational wealth gap and investment risks – a looming risk for brokers
Financial constraints have led to a greater reliance among younger generations on alternative investments that pose higher risks for investors and their financial advisors. As a result Kate Albert, CEO and co-founder at Kova Professions, warns brokers will need to look again at risk profiles.
People Moves: 22 – 25 April 2025
Follow the latest personnel moves in insurance.
