AA

On 9 June 1905 a small group of motoring enthusiasts band together to warn fellow drivers about speed traps. They opt to call themselves the Motorists' Mutual Association. 

In 1907 the AA devised and offered its first motor insurance policies. 

The stand -alone AA Insurance Services was formed in 1967 after a number of cut-price companies had crashed in the 1960s. The AA claimed motorists wanted insurance cover from an organisation that they could trust, and so turned to it in their thousands.

Today the business provides insurance in a number of different other sectors including travel and household, alongside motorbikes and electric vehicles.

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