Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Applied Net 2019: Applied Systems plans UK expansion
Senior vice president of international operations, Jeff Purdy, says software house is looking to add up to 50 employees in the UK and reveals it is considering opening an office in the Midlands.
Applied Net 2019: Cyber could become the next PPI, warns Mistry
BHIB chairman, Ashwin Mistry, says cyber insurance can become an "un-selling scandal" and explains why he is not worried about disruption coming from the InsurTech sector.
Applied Net 2019: Pace of change in insurance to speed up
Applied Systems CEO, Taylor Rhodes, discusses the tech evolution in insurance, partnering with Google and why the UK is a "ripe market" for the software house.
Lloyd's chairman Bruce Carnegie-Brown joins Cuvva
InsurTech Futures: Carnegie-Brown succeeds Nick Parker, who had been with the start-up broker since it launched.
Gefion secures €6m recapitalisation deal
The unrated Danish provider has been looking to recapitalise since July when the Danish regulator ordered it not to increase its volumes of business due to its solvency situation.
"Golden age for brokers" as FCA cracks down on dual pricing
Consumer Intelligence CEO Ian Hughes points to opportunities for brokers as the industry deals with the "crack cocaine" of insurance, dual pricing.
David Christmas swaps Bennett Christmas for Broker Insights
InsurTech Futures: Christmas' move to Fraser Edmond's start-up follows Ethos Broking's deal to buy Bennett Christmas Group, as Jon Elstone also joins from Swinton.
Wrisk to partner more with incumbents, says new CEO
InsurTech Futures: Nimeshh Patel, who took over the CEO role from Niall Barton, says the start-up is looking to increase its presence in the UK insurance market.
Revenue rises at Seventeen Group in 2018
Business also reports falling profits due to costs related to acquisitions.
XL Catlin settles law suit against Rural Insurance Group - report
Law360 says breach of contract law suit related to a deal between the two companies in 2014.
PSP Group buys Paul Hicks Insurance Services
Cornwall-based broker brings PSP's GWP up to £20m as business confirms it is looking to make more deals.
FCA denies dragging feet on dual pricing
Christopher Woolard outlined the findings of the regulator’s general market study into pricing and pledged to examine industry impact of the recommendations.
FCA considers ban on dual pricing practices
Regulator publishes interim findings in its general insurance pricing practices market study and states that the home and motor insurance markets are not working well for customers.
The Blog Spot: Time to say #MeToo
Following her news analysis on sexism and harassment in the regional broker space Ida Axling reflects on her own experiences.
A-Plan spent £9.4m on Jelf's personal lines business
The deal saw business from 26 Jelf branches move across to A-Plan.
TH March reports falling profits
The specialist jewellery broker says results were impacted by an exceptional cost of £289,000 but also highlights "good growth".
Brunel Group launches employee benefits business
Anders Lewis, previously of Gallagher, has been hired to launch the newly created company.
News analysis: Sexual harassment in spotlight as report shames Lloyd’s
Reports of misconduct at Lloyd’s have prompted questions over the prevalence of sexism in the wider insurance industry
Luker Rowe buys Trident Insurance Brokers
Business brings Luker Rowe's GWP up to £19m as MD Chris Luker confirms the broker is looking to make more deals.
One Call's turnover falls in 2018
Doncaster-headquartered broker also reported a small rise in operating profit.
RSA boss in the running to become HSBC CEO - report
The Sunday Times reports that RSA group CEO Stephen Hester is on the shortlist as HSBC searches for a new leader.
Disappointment as Scottish discount rate to remain at -0.75%
Lawyers warn that the lower rate in Scotland can cause delays and lead to higher costs for Scottish taxpayers after the rate in England and Wales was changed to -0.25% in July.
Inga Beale "not surprised" by Lloyd's culture survey results
In an interview with City AM, the former Lloyd's CEO described the insurance industry as "old-fashioned", with alcohol remaining an issue despite the booze ban on Lloyd's employees.
Turnover and profits up at Eldon in 2018
The firm's broking businesses reported growth in income to £68.9m.