Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
InsurTech Futures: Brokers urged not to sit on the side-lines
Experts say there is already potential for significant disruption by InsurTech in the personal lines market.
Higos makes 2016 loss but turnover grows
MD Ian Gosden says more deals are in the pipeline with GRP backing.
Broker Ignition Select calls in administrators
Around 70 people are understood to be facing redundancy at the Ipswich-based broker.
InsurTech Futures: Start-up broker Zego raises £1.2m in funding
Pay-as-you-go broker targets drivers working for sharing economy companies.
Direct Group launches commercial combined product
Product is aimed at SMEs with average premium under £10,000.
Firms' Brexit contingency plans may lead to difficulties, says FCA
CEO Andrew Bailey states firms making plans before knowing the outcome of Brexit negotiations may find themselves in a difficult situation.
SSP partners with Axa on live-chat service
Allianz was first to go live with the service with more insurers expected to follow.
InsurTech Futures: Industry warned of Brexit impact on InsurTech
Startupbootcamp InsurTech and PwC report also shows start-ups are becoming more sophisticated, with more insurers looking to collaborate.
Towergate holding group rebrands as Ardonagh Group
New name replaces KIRS which covered Towergate, Autonet, Direct Group, Chase Templeton and Price Forbes but businesses will retain their own brands.
Meet the techies: Brolly's Phoebe Hugh warns brokers of being cut out of the market
Phoebe Hugh, co-founder and chief executive officer of InsurTech start-up Brolly, talks us through how brokers can take advantage of technology.
N Brown faces £40m bill after insurance product flaw
Fashion brand says this follows review prompted by the FCA's crackdown on add-ons.
Blog: The post-Brexit market move
What does it mean for the UK insurance sector that insurers are moving parts of their businesses to other countries?
InsurTech Futures: By Miles authorised by the FCA
The pay-per-mile motor start-up recently received a £350,000 investment ahead of its UK launch.
Data breaches in insurance doubled in 2016/17
Law firm RPC says hackers now pay more attention to smaller financial services firms.
Markerstudy's Gary Humphreys on provider's strategy following capital injection
Insurer set to make acquisitions and launch a pay-as-you-go solution.
GRP-backed Green Insurance buys Collidge & Partners
Broker says deal will help build GRP's regional hub in the South East.
InsurTech Futures: Stephen Catlin warns industry not to lose out
Speaking at the MGAA conference Catlin highlighted urgency to embrace technology and transforming processing capabilities.
Eastwood Private Clients aims to double in size over two years
HNW division of Eastwood and Partners launches following re-brand.