Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Optimism among brokers falls slightly
CBI/PwC survey shows growth in business volumes stalls, but overall profitability is up.
Swinton targets becoming largest digital broker in the UK
CEO Gilles Normand says aim is to complete transformation within two years.
Brightside’s van MGA to be launched next year
Launch delayed due to impact from the Ogden rate change.
Ardonagh Group posts fall in Ebitda but rising income
Firm says one-off costs impacted the results, while its change programme is reaching its final stages.
The Blog Spot: Brokers remain a force to be reckoned with
Insurance Age has celebrated the best in broking at the UK Broker Awards and Ida Axling sees a bright future for the sector, despite constant rumours of its impending demise.
Brightside revenue drops by £10m in "very tough" 2016
Ebitda also fell in 2016 to £3.9m from £7.0m but CEO Mark Cliff insists that the first half of 2017 has seen an uptick in numbers.
Aviva "disappointed" after watchdog bans Aviva Drive app ad
The Advertising Standard's Authority stated that the ad featuring ex-Formula One driver David Coulthard promotes irresponsible driving.
XL Group picks Dublin as its post-Brexit EU hub
Insurer is to move its principal EU insurance company from the UK to Ireland next year.
Aston Scott and Lark confirm new management structure
Appointments follow the completion of the merger of the two brokers.
Treloar hails "excellent" results for LV in H1 2017
MD for general insurance states insurer will be the "go-to destination" for personal lines brokers following deal with Allianz.
Meet the techies: Ben Rose
Ben Rose, founder and insurance director at Digital Risks, discusses how InsurTech and data analytics will redefine business insurance.
AA admits to insurance sales talks with Hastings
However, Hastings statement reveals talks between the two motor insurance firms have ceased.
InsurTech Futures: CDL launches InsurTech incubator
Software house says incubator will support start-up ideas and accelerate time to market for new technology developments.
CFC launches dark web monitoring tool
MGA says CFC BreachAlert will notify policyholders in real-time if any of their data is posted on the dark web.
Up to 150 jobs at risk in L&G's Hove office - report
Insurer says it plans to move a group of customer service roles from Hove to Birmingham by the end of the year.
Sutton Winson reveals rising profits
Broker posts rise in turnover to £8.25m for the year ended 31 March 2017.
InsurTech Futures: Gary Lineker-backed Neos launches home insurance proposition
Start-up says new platform uses over 260 external data sources.
ERS launches agriculture operations team
Insurer says move follows feedback from brokers wanting easy access to its agricultural operations.
PIB buys Morton Michel
Existing management team will continue to lead Morton Michel following the deal.
InsurTech Futures: First blockchain platform for marine insurance launched
EY and Guardtime team up with Willis Towers Watson, MS Amlin, XL Catlin, A.P. Møller-Maersk, ACORD and Microsoft on new platform.
Servca launches wholesale medical malpractice policy
Policy is underwritten by Lloyd's and London market ‘A’ rated capacity.
Video: A broking minute with Darren Thomas
Pedalcover managing director Darren Thomas takes on Insurance Age's broking minute challenge.
InsurTech Futures: Brolly launches online product roadmap
InsurTech start-up says it will have motor and home insurance products available in its shop within six months.