Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Jensten buys Tasker
Deal includes Tasker Insurance Brokers, Tasker & Partners, and Gresham Underwriting and brings £50m GWP to Jensten.
Opportunity for brokers to drive change in motor insurance
By Bits' Callum Rimmer encourages brokers to step in after survey reveals gap between what motor insurers are offering and what their customers want.
FCA's product governance rules to have "significant ramifications" for commercial brokers
Compliance expert Branko Bjelobaba urges commercial lines brokers to pay attention as the FCA zones in on fair value across the whole of the insurance sector.
News analysis: Return of the local broker
As the middle has been hollowed out by consolidators Insurance Age learns of a resurgence in small, SME focused brokers with service at their heart
Ex-Allianz employee sentenced for fraud by abuse of position
The fraudster, a broker relationship manager, was sentenced to two years imprisonment suspended for two years and 180 hours of unpaid work after pocketing £106,000 for setting up fake insurance policies and redirecting claims payments.
HRH The Prince of Wales launches insurance task force to fight climate change
The task force, chaired by Lloyd's, is comprised of insurance executives and aims to provide a platform for the sector to collectively advance the world’s progress towards a resilient, net-zero economy.
Motor insurers urged to evolve to meet changing customer needs
Research from By Bits shows drivers of all ages are feeling increasingly unhappy with their motor insurers, while only 11% of providers say they are actively trying to change their approach.
CFC Syndicate 1988 begins trading
The syndicate is writing approximately 20% of CFC’s established portfolio, which it said will generate around £100m in gross premium.
Amicus completes MBO backed by Shawbrook Bank
Co-founder Adam Scott says the broker is now looking to grow both organically and via acquisitions.
US DoJ files lawsuit to block Aon/WTW merger
The two brokers have said they disagree with the move after the DoJ warns merger would “create a broking behemoth” and “threatens to eliminate competition, raise prices and reduce innovation”.
Interview: Hedron Network CEO David Hopwood
Hopwood discusses GRP's takeover of Marsh Networks and what will be different for members after Marsh ProBroker, Bluefin Network and Purple Partnership became one single proposition.
Hedron Network adds Markel UK to panel
The GRP-owned network says members will have full access to Markel UK’s product range including professional indemnity, care, charity and community groups, and cyber.
Analysis: Gefion collapse highlights risks of unrated capacity
Niche brokers say they have no choice but to use unrated insurers as compliance experts call for a change of the "unfair" FSCS levy system after the scheme steps in to pay claims following Gefion's bankruptcy.
Mark Wilson's Abacai makes six leadership hires
Motor insurtech says the new leadership team joins as the group "eyes the significant opportunity to better serve customers" following the FCA's dual pricing ban.
Polaris reports post-lockdown boost in SME insurance volumes
The organisation says the number of policies traded on its imarket solution reached a record high in March 2021, after volumes dropped in 2020 when businesses closed due to the pandemic.
Qlaims names Liz Latter as CEO
Latter, who previously worked at Saga, takes over from Malcolm Harvey who will remain with the business as founder and executive director.
GRP-owned Crotty buys Martin Insurance
Deal is Dublin-based Crotty's first since it became GRP's Irish hub business last year.
FSCS declares unrated Gefion has failed
The troubled Danish insurer, which sold motor policies via brokers and MGAs in the UK, went into liquidation last year after its insurance license was withdrawn by the Danish regulator.
RSA boss Egan commits regional broker focus following Intact takeover
Egan says RSA's turnaround phase is over as he discusses what the sale to Intact will mean for the UK and International business.
Euler Hermes names Sarah Murrow as CEO for UK and Ireland
She succeeds Milo Bogaerts, who is moving to become CEO of Euler Hermes Northern Europe Region.
Ghost broking remains "significant threat", warns Aviva
Provider says general insurance fraud escalated during the pandemic as it predicts recessionary factors caused by Covid-19 have "created the biggest fraud threat to customers in a generation".
Zurich commits to maintaining regional footprint post pandemic
Zurich states it remains committed to supporting regional brokers and keeping its presence throughout the UK, including in Leeds, in response to speculation that it had closed its office in the city.
Andy Fairchild leaves Applied Systems
Tom Needs takes over as European CEO at the software provider.
RSA takeover completes
Canadian insurer Intact reveals its plans for RSA's UK and International business as it makes its first move into the UK market.