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Ida Axling

Deputy editor, Insurance Age

Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.

Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.

She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.

In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.

Articles by Ida Axling

Regional review: Mersey upbeat

Despite the lack of insurer offices and recruitment difficulties, brokers in Liverpool are positive about the local market and the North West in general

Broking Break: Shakespeare style

As the 400th anniversary of Shakespeare's death approaches Ageas takes us through the playwright and poet's non-standard household insurance needs.

Broking success: Data driven

Matt Munro, chief executive officer of Igo4, talks telematics, aggregator sites and the importance of brokers utilising data to add value for insurers

LGBT broker set up

Peter Hubbard is special adviser to the firm which claims to be the first LGBT insurance intermediary.

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