Siân Barton
Editor, Insurance Age
Siân joined Insurance Age as commissioning editor in 2014 and prior to this worked on a range of B2B titles covering topics including recycling, the co-operative movement and health and social care.
After a stint as deputy editor she was promoted to editor in 2018. During that year she also joined, alongside a set of intrepid insurance professionals, the InsureTrek which saw the group hike the Mont Blanc Massif and raise more than £100,000 for Insurance United Against Dementia.
In 2020 Siân was the recipient of the British Insurance Brokers’ Association Journalist of the Year award while Insurance Age took the trophy for Publication of the Year. She also won Profile of the Year.
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Articles by Siân Barton
UK Broker Summit 2016: The importance of brand
Brokers and head of John Lewis Financial Services discuss why branding is important for the modern insurance customer.
Admiral operating profit hits £379m
Profits up and motor COR improves to 81% but Confused.com sees profit fall.
InsurTech Futures: Broker innovation network launched
Worry + Peace Economy aims to take on ten ARs over the next year and announces deal with SSP.
InsurTech Futures: airbnb-style home insurance launched
Belong Safe launches on-demand host insurance for ‘airbnb style’ home sharers.
Swinton insists it is “committed to branches”
Distribution director says branch cuts are down to customer feedback and strategic review.
FCA to issue claims ‘scorecards’
Pilot project will see general insurance firms be compared by regulator across a “small number of products”.
Plum to hit £45m GWP
Synergy acquisition by GRP-owned MGA to increase gross written premiums as Margrett looks to further expansion.
Industry welcomes “regulation heavyweight” to FCA role
Insurers broadly applaud Andrew Bailey’s appointment to the top job at the FCA, but brokers express concern over the regulator’s promotion of an “establishment” figure
Malago sets up in South West
Newly-established broker teams up with Momentum to offer local, personal service.
CLS merges with Conveyancing Risk Solutions
Property specialists Conveyancing Liability Solutions (CLS) to merge with CRS.
Plum Underwriting buys Synergy
GRP-owned Plum Underwriting has bought HNW specialist MGA Synergy Insurance Services for an undisclosed sum.
Axa “unique” in its growth
UK CEO Paul Evans points to seven point COR improvement in five years and says he is “annoyed” by others blaming losses on December flooding.
Axa UK COR falls to 97.1%
Results for 2015 in UK and Ireland show GI and healthcare revenues up 7% to £4.1bn.
Google Compare to close down
Aggregator service is in process of winding down and due to shut on 23 March.
Bluefin creates specialty group
Broker creates a new group within specialisms division following structural review as it takes one from Towergate.
Insurer support is vital in the sub-contracting market
Phil Scarrett, sales and marketing director, ECIC examines the issues.
Ten Insurance reports income growth
Network says income from commission and fees has increased to £9.5m.
Watson “not concerned” by Ageas results
Profits fall for 2015 but CEO says that COR would have performed 4.2% better were it not for UK December storms and floods.
Profit fall for Ageas
Insurer blames adverse weather for profit decline to £21.4m and COR which deteriorated to 102.0%.