Siân Barton
Editor, Insurance Age
Siân joined Insurance Age as commissioning editor in 2014 and prior to this worked on a range of B2B titles covering topics including recycling, the co-operative movement and health and social care.
After a stint as deputy editor she was promoted to editor in 2018. During that year she also joined, alongside a set of intrepid insurance professionals, the InsureTrek which saw the group hike the Mont Blanc Massif and raise more than £100,000 for Insurance United Against Dementia.
In 2020 Siân was the recipient of the British Insurance Brokers’ Association Journalist of the Year award while Insurance Age took the trophy for Publication of the Year. She also won Profile of the Year.
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Articles by Siân Barton
Charles Earle joins Advent
Former Arista chairman takes on non-executive chairman role at Advent Solutions Holdings.
Broker Network unveils additional services
Networks says enhanced services include business planning, HR, marketing, placement and member training.
Cobra UK & Ireland completes MBO
Management buyout sees directors take over 100% of the Manchester-based broker which was acquired by Cobra Holdings in 2008.
Broking break: How to improve your website
Web user experience expert, Eliza Savov, from ClickTale shares her top five tips.
Broker Apprentices team e-volve unveil digital trading platform
Trading platform prototype for independent brokers on show at Broker Expo.
Blog: Broker Expo as it happened
Missed out on the Broker Expo in Coventry, or just want to relive the action?
In Focus: Jitters in trade credit market
However, brokers remain positive and look to new opportunities.
IPT to blow home premiums “off course”
Analysis says IPT will boost premiums but customers will look to switch with a third threatening to cancel policies.
Sentiment survey: Autumn 2015 results revealed
Ageas broker distribution director Chris Dobson talks through the results with an eye on consolidation and insurer M&A, regulation and schemes.
Broking Break: Your top five on a Friday
Towergate hit the top spot again for ‘most read’ but what else got you clicking this week?
Guidewire adapts broker portal
Software provider says portal designed “for the way brokers like to do business”.
Where will tech change leave the broker?
Listening to the technological advances being made in the US, Sian Barton wonders where the broker is going to fit in.
Power hour: A better customer journey
As more SME business is traded electronically, how can brokers and insurers make what could be a complex purchase into a simple and easy to understand process for customers?
Brokers could benefit from rising tide of cyber crime
Recent high profile hacks and data breaches remind businesses of the need for cyber insurance
Guidewire Connections: Aviva warns of “serious disintermediation”
Angus Eaton says we are in an “age of disruption” and the market is at risk of serious disintermediation.
Guidewire Connections: Strong leadership needed to deal with disruption
Former US Secretary of State, General Colin Powell, says leadership and innovation are keys to success as the world has moved from analogue to digital.
Guidewire Connections: Competition in digital arena “merciless”
Guidewire CEO says legacy systems still cause problems for insurers as competition grows and customers become more digitally demanding.
Get smart with phones
App developer Richard Barlow says brokers must be alert to the impact of smartphone-only solutions on the car insurance market.
Broking Break: Top five this week
Does the broking world ever slow down? Catch up on the top five stories from this week.
MPs anger over FSCS fee collection reform failure
MPs demand answers on how the Financial Services Compensation Scheme can change how it collects fees.
Sentiment Survey Autumn 2015: Sneak peek
Ageas broker distribution director, Chris Dobson talks to Insurance Age commissioning editor Siân Barton about IPT, renewal premiums and broker numbers.
Quizzical questions: 23 October 2015
Test your knowledge of the week’s news with our topical news quiz.
Price Forbes takes from Howden, Lockton and Gallagher
Greg Ferguson joins as managing director of international, non-marine division as it also announces three Lockton hires and an Arthur J Gallagher joiner on its mining team.