Opinion

The advantage of chartered status

Chartered status is a differentiator and lets customers and clients know you have a committment to training, development and professionalism, says Steve Jenkins

Access to justice

When the laws regarding legal aid change in April next year, brokers need to be ready to advise clients on legal expenses cover, explains Paul Asplin

Please Mr Wheatley…

Despite promises of reduced red tape and less interference, Tony Cornell still fears the rise of the many headed new regulatory regime

How to… measure the impact of digital marketing

▶ In the final instalment of our three part series on how brokers can promotes themselves to current and future clients, Ralph Savage looks at a selection of tools for measuring the impact of digital marketing campaigns.

Profile: Talking technology

In his first interview after 33 years in the industry, CDL’s Tom Hogg explains to Emmanuel Kenning how the company grew from a one-man band to an insurance institution

The human touch

Brokers have to retain the human touch but still embrace smart uses of new technology, explains Cathie Bruce

Let customers tell their stories

▶ In the first of a three-part series, Insurance Age looks at how brokers can promote themselves to current and potential clients through the full range of media available. This month focuses on the advantages of regional marketing and public relations.

Editor’s letter - July 2012

“Aviva, not content with changing its regional offering, again, has set tongues wagging with its abrupt departure from Broker Network”

Breaking up is hard to do

Many working partnerships end up in a messy divorce, so brokers have to choose their potential business partners wisely, explains Tony Cornell

Profile: The billion pound man

Allianz Retail’s general manager Jon Dye predicted the division would hit £1bn in GWP by 2013, Emmanuel Kenning finds out if he is going to reach that target

How to… make the most of Biba

The after-hours fun at Biba may be what sticks in the mind (or not) after this year’s conference but there are more important things to remember. Make sure you follow up on leads and tell your colleagues about anything useful or interesting you learned…

Command and conquer

The industry’s barbarians or, as they are known, consolidators have to change their ways to survive in the current climate, says Tony Cornell

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