Marketing
Confused.com to rebrand
Confused.com is to rebrand with a new robot mascot in a multi-million pound campaign set to launch on 1 June.
Allianz unveils Broker Assist marketing portal
Allianz Retail has unveiled a new portal designed to help brokers promote their business.
McPherson to leave A&A Group
The A&A Group has announced that sales and marketing director, Steve McPherson, will leave the company this week after 28 years.
1st Central appoints new CEO as founder Acott takes on chairman role
1st Central Insurance has promoted Andy James to the role of CEO of the UK business.
Towergate recruits marketing director from Lloyds
Towergate has appointed Lindsay Forster as group marketing director.
Broker Apprentice Task Three: The Campaign
I set this challenge because as an industry we face the real problem that insurance isn't perceived as being ‘sexy', particularly by the young.
Hastings turns to Downton Abbey and the Inbetweeners for TV return
Downton Abbey's Hugh Bonneville and James Buckley of the Inbetweeners will be the voices behind Hastings Direct's return to TV advertising.
Hiscox CEO attributes profit jump to 2012 catastrophe fall
Bronek Masojada, CEO of Hiscox, has described 2012 as a “very good year”, following the release of its annual results.
Axa dedicated to gaining public trust through professionalism
Axa Commercial Lines and Personal Intermediary has made a commitment to promoting chartered status because it can help the industry regain the trust of consumers, according to the provider’s responses to the recent Insurance Age chartered status survey.
Premium Credit aims for 'aggressive growth' with new recruit
Premium Credit has appointed David Pipe as head of sales and marketing.
Professionalism: Digital as your shop window
Craig Freeman, director of digital services at brandformula has revealed that he has seen a “huge sea change” in the way brokers engage with social media although he is yet to experience chartered brokers using it to promote their status.
New year’s revolution
Refreshing your digital marketing need not cost a lot of time and money, says Kevin Taylor
Broker Expo: Smarten up on social media
There are only 24 hours until the start of the Broker Expo in Coventry where brokers will have an opportunity to “smarten themselves up on social media”.
New Coversure branch in Bedfordshire
Coversure Insurance has opened a new office in Ampthill, Bedfordshire.
How to… measure the impact of digital marketing
▶ In the final instalment of our three part series on how brokers can promotes themselves to current and future clients, Ralph Savage looks at a selection of tools for measuring the impact of digital marketing campaigns.
Peter Elliot resigns from Bluefin with immediate effect
Peter Elliott is standing down as head of marketing at Bluefin, with immediate effect.
Making PPC pay
Many brokers have lost faith in pay-per-click advertising on search engines but, with the proper planning, it can work, says Kevin Taylor
Junction hires AA man as e-commerce chief
Junction has appointed Jamie Queen as associate director, e-commerce and aggregation.
CMCs warned they could face closure over compliance failures
Claims management companies (CMC) must comply with regulation or risk being shut down, the Ministry of Justice (MoJ) has warned.
ebroking 2012: Brokers must use internet to their advantage
Brokers need to be more mindful of how they are using the internet to promote their business, according to Craig Freeman, digital account manager at Brand Formula.
Higos 'making history' with TV advert
Higos Insurance Services will screen its first TV advertisement on 8 May 2012.
Arag appoints internally for key broker role
Arag has appointed a new broker business manager as it makes changes to it sales and marketing roles.
Keychoice improves membership package
Keychoice has added five new benefits to its membership package as the firm tries to gain increased leverage in the network sector.
Quinn Direct rebrand announcement imminent
Quinn Direct’s new owners are to launch the insurer’s new identity as Liberty Insurance later today, the Irish Independent has reported.