Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Industry dubious on the possibility of other Jelf bids
Some experts name Gallagher and Aon as possible contenders, while others say no one else will step up.
Insurers "remain committed" to motor broker market
LV, Ageas, Aviva and Allianz confirm they see opportunities in the market despite RSA's exit.
Former Miss England contestant jailed for whiplash scam
Two fraudsters sentenced to two months in prison after making bogus £3,000 claim against esure.
Broking break: Top five stories of this week
In case you missed them, here are the top stories rocking the broking world this week.
Jelf buys Libra Insurance Services
Broker plans further deals in North London and the Home Counties.
No room for lower premiums in household, says Holweger
MD for intermediated business at Legal & General says insurer wants to expand its buy-to-let broker distribution channels.
Willis Networks claims iprism partnership brings "competitive edge"
Network services director Anne Hughes says members will have access to a unique version of iprism's online portal.
Ageas' focus is on trading with the right brokers, says Watson
Ageas UK CEO admits insurer has a lot of work to do in its retail division.
Ageas' net profit up following focus on commercial lines
Profit in retail business continues to decline.
RSA to hold out for 600p offer from Zurich, reports say
Analysts estimate insurer's value at 550p per share.
Pre-tax profit hits £2.59m for Alan Boswell
Growth of 27% as turnover and operating profit also increases.
Covéa hires two from Sterling as part of integration process
Insurer makes number of changes to its commercial lines and high net worth team.
Teleperformance takes over Liberty's Enniskillen contact centre
Deal sees insurer secure up to 200 jobs.
Thirty-eight fraudsters charged for “crash for cash” scam
IFB says investigation proves "crash for cash" fraud is a national problem demanding a strong industry response.
Industry worries about further insurer consolidation
Seventeen Group MD Paul Anscombe says RSA takeover will not be the last.
RSA deal could open up Zurich to more brokers
Brokers divided over how the possible takeover would affect the market.
Hiscox sees record profits for UK and Europe
Chief underwriting officer Richard Watson confident about the future despite high levels of competition in the high net worth market.
Gallagher versus Skriptchenkov and Portsoken set for November trial
Judge orders expedited trial in case between Gallagher and its former employee.
Scottish motor broker Sure Thing reaches 80,000 customers
Specialist firm aims to increase staff numbers from 100 to 400 by 2019.
FCA finalises rules on complaints handling
Firms will have more time to resolve complaints, but can't charge customers premium rates for phone calls.
LMA: Driverless cars can result in consolidation
Motor market will see fewer customers and increased competition in the next 20 years.
McFarlane bullish about rising profits at TH March
Managing director remains optimistic about the future despite competition in the market and the increase in IPT.