Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Broker Network buys Thompson & Richardson
Deal builds on its strategy to create regional powerhouses.
FCA report reveals Bluefin's targets to place business with Axa
Last week the regulator fined Bluefin £4m for misleading its customers.
In-depth: Picking up speed
From apps to autonomous vehicles, the taxi and fleet markets are going through big changes and brokers are well placed to take advantage of these growing sectors
Liberty moves UK insurance company to Luxembourg
Provider says move will not have an impact on UK brokers and clients.
Bluefin’s £4m fine should serve as “wake-up call” for brokers, say experts
Compliance specialists say brokers need to ensure there are no conflicts of interest.
Executive assistant: Learning to lead
In the second instalment of the series, Insurance Age meets Serena Mujtaba, current executive assistant to Axa chief financial officer UK & Ireland Bertrand Poupart-Lafarge, and Ryan Birbeck, former executive assistant to Axa UK & Ireland group CEO…
The FCA fines Bluefin £4m
Regulator says broker failed to manage conflict arising from being owned by Axa in 2011 to 2014.
Hyperion has "lots of deals in the pipeline", says David Howden
Hyperion CEO says investment by CDPQ will take broker to the "next stage of growth".
Marsh to resume control over Norwich support services from Capita
Arrangement will see 550 Capita employees join Marsh's existing staff in its Norwich office.
Hiscox creates cyber business unit
Provider makes multiple appointments with the aim to sharpen its cyber focus.
FCA's Andrew Bailey warns passporting issue must be solved
Bailey says passporting rights are "critical" to maintaining insurance contracts after Brexit.
Coversure reveals 7.9% rise in turnover for year to March 2017
Group CEO Bob Darling pleased with results as profits and GWP also increase.
InsurTech Futures: Arag teams up with InsurTech start-up Neos
Neos says Arag helps join up the claims process for its connected home product.
Bluefin rebrand “inevitable”, say experts
Brokers say bringing Jelf and Bluefin together under one name is part of integration process.
Simply Business promotes David Summers to UK CEO
Newly created role follows broker's move into the US after it was bought by Travelers earlier this year.
InsurTech Futures: Worry+Peace aims to raise £150,000
Broker launches crowdfunding round with the goal to hire more staff.
GDPR will force up cyber security standards – Europol
Rob Wainwright, executive director at Europol, explains how cyber has transformed criminal activity.
The Blog Spot: IPT and the tech revolution
Ida Axling shares her thoughts on this year’s Autumn Budget.
Allianz rolls out new data initiative targeting underinsurance in SMEs
Provider says new data base notifies brokers if clients are at risk of being significantly underinsured.
InsurTech Futures: Start-up Zego raises £6m
Broker providing pay-as-you-go insurance for the sharing economy secures funding from Balderton Capital.