Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Una Conference 2017: Access to data is key for brokers
Allianz’s David Martin says brokers need to use their judgement when trying to keep up with technology and the changing market.
Una Conference 2017: MRIB joins Una Alliance
Independent broker alliance now controls a GWP of £400m across the UK.
Markerstudy confirms 27 redundancies
Insurer says a total of 31 people have left the company as a result of a restructure in its Chesterfield office.
Video: Leeds Regional Review Part 1
Ida Axling meets with brokers in Leeds to discuss the local market.
Video: Switched on - IDD with Ann Peel
Insurance Age meets Insurance Compliance Services' Ann Peel in the first 30 second interview of a new series.
FCA launches market study into wholesale insurance brokers
Regulator says it wants to make sure the sector is fostering innovation and competition.
Regional review: Northern powerhouse
With a vibrant independent broker market and strong presence from nationals and insurers, Leeds is going from strength to strength
Merger with Wilsons a "fantastic fit", says Bollington's Chris Patterson
The group managing director outlines the firm's growth plans and discusses future acquisitions.
FCA to launch enquiry into wholesale insurance brokers
Regulator aims to ensure the wholesale market "fosters innovation and competition".
Bollington merges with Wilsons Insurance Brokers
Deal follows investment by private equity firm Inflexion.
FCA warns lack of AR monitoring puts customers at risk
Regulator issues alert to principals after finding that some fail to undertake sufficient due diligence on ARs.
Up to 50 people at risk of redundancy at Markerstudy
Insurer says restructure in Chesterfield call centre is due to falling claims frequencies.
Quizzical questions: 3 November 2017
Have you been paying attention this week? Test out your knowledge with our topical news quiz.
i-Wonder to expand into SME commercial following restructure
Former Transactor chief Ray Vincent to focus on tech provider full-time following deal to sell the software house to Open GI.
GRP set to make bolt-on buys following Alan & Thomas deal
Broking CEO Mike Bruce confirms consolidator has already identified businesses of interest.
VisionTrack launches video based telematics camera
Markerstudy-owned business says offering can be white-labelled by brokers.
Broking break: Your Top Five
This week's most read stories include two broker deals, a scheme launch, one new broker and the unveiling of an MGA.
Treasury Committee calls for changes to Solvency II post-Brexit
Committee wants discussion between the PRA and the industry in response to "practical difficulties" of Solvency II.
The Blog Spot: Is high net worth the new black?
As the number of insurance products aimed at private clients rises Ida Axling asks whether brokers are headed towards the HNW side of the market.
InsurTech Futures: Hood Group partners with Gary Lineker-backed start-up Neos
Broker to provide administration services for Neos' smart home insurance proposition.
Markerstudy brings together retail and affinity operations
Ross Barrington to lead the new combined division.
InsurTech Futures: Homelyfe raises £2.4m in super seed round
App-based start-up says investment by Talis Capital and Peterson Ventures will go towards technical development and expanding its team.