Management

Broking success: New lease of life

KTIB managing director Robin Plaster tells Andrew Pearce why rebranding and moving to prestigious, modern offices is helping create a new culture at the Norwich-based broker

Broking success: Culture of success

After a year in the managing director’s chair at Darwin Clayton, Simon Henderson tells Andrew Pearce how he has rebranded and restructured the 92-year-old family owned broker by supporting staff and rewarding success

Get your business fighting fit

Following his latest training session with Axa Commercial Lines and Personal Intermediary’s chartered broker partners, Henk van der Laan reveals the secrets behind the modern management style and how brokers can adapt it to their own business.

Sentiment survey: Bridges to build

The latest Sentiment Survey charts brokers’ expectations of the Financial Conduct Authority, the future of telematics and reactions to compulsory commission disclosure. Andrew Pearce reports

How to… measure the impact of digital marketing

▶ In the final instalment of our three part series on how brokers can promotes themselves to current and future clients, Ralph Savage looks at a selection of tools for measuring the impact of digital marketing campaigns.

Running the risk

How can you ensure an employee who’s leaving cannot take clients and information with them? Peter Done explains

Market moves: The show’s over

As the Olympics left London, along with the cheery and well-mannered attitude they brought to the city, so it seems that a wave of senior figures in industry decided to move on last month.

Making PPC pay

Many brokers have lost faith in pay-per-click advertising on search engines but, with the proper planning, it can work, says Kevin Taylor

Let customers tell their stories

▶ In the first of a three-part series, Insurance Age looks at how brokers can promote themselves to current and potential clients through the full range of media available. This month focuses on the advantages of regional marketing and public relations.

Market moves: Blockbuster moves

Cinema-goers are currently flocking in their masses to see Batman take his final stand against deadly villain Bane. It comes just a few weeks after Spiderman came back to spin to his web once more against perilous enemy, the Lizard. What has this got to…

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